In today’s digitally-focused world, you can’t afford to overlook video as part of your business strategy. And while it’s true that expensive, big-budget videos can make a huge impact. They aren’t the only way to include video in your marketing strategy. You can start creating videos effectively by using an online video maker like Promo. It helps create professional-looking videos without breaking the bank. Not to mention, it allows easy video editing and sharing to your website or social media platforms.
Let’s take a look at why you should use an online video maker in your video marketing campaigns. Then, we’ll explore ways that video marketing can benefit your business.
Why it’s Important to Use an Online Video Editor
An online video editor is a must if you want to make professional videos with a high production value that can be uploaded directly to your website. It’s true, you can make your videos using PowerPoint or even an old-school video camera but those methods are not nearly as effective as using an online video editor.
This is because they allow you to integrate text, graphics, and sound into one cohesive product that will catch people’s attention right off of your website.
If it seems like creating professional-looking videos takes too much time, then consider outsourcing it to a company that specializes in such things. As it turns out, it can be cheaper to have someone else do these things for you! This means more money left over for other marketing endeavors down the road.
10 Benefit Video Types that Marketing Can Bring to Your Business
There’s a lot of talk out there about online video marketing and how it can contribute to your business. But are you aware of all these benefits, or do you just want to know how video marketing can help? Learn more by reading our list of top ten types of video benefits that allow you to use marketing for your business.
One of video marketing’s most promising features is its ability to build a company’s reputation through customer testimonials. If you have a particularly loyal client base, consider asking them to share their thoughts on your services with your audience. There are plenty of online tools to help you record customer testimonials or even set up webinars for them to join in real-time!
2) How To Guides
With an online video editor, you can create different types of videos that will be great for your business. Use them to create product or service how-to guides, run sales promotions, offer a ‘behind-the-scenes’ tour of your offices, and more. Thus, the only limit is your imagination!
Who doesn’t like video content? Videos are much more engaging than plain text and make for great viral material. So, you can create videos to introduce your business, speak about your company culture, or even just show off products. Consider hosting videos on your website or putting them on YouTube, Vimeo, Wistia, or any other video-sharing service available online.
4) Company Videos
While it’s true that a lot of people may be moving toward text, graphics, and even emojis over the video, there’s still plenty of reasons to create videos for your business. First off, if you have a product or service that is complex or requires some sort of demonstration, then video content is going to help in making these things clear to viewers.
As you’ve probably noticed, most companies are using video to tell their story. Moreover, the reason why is because it makes a much more impactful connection than images and text ever can. Also, and while you could always have someone else film your company for you, there’s no reason why you can’t do it yourself. With an online video editor from Promo, like SliceX—it’s easy!
6) Behind The Scenes Footage
Before your audience can watch your video, you have to shoot it. But that doesn’t mean you have to keep filming after everyone has left. Furthermore, record behind-the-scenes footage of your set, and edit it into a short reel that shows how well production went. Moreover, you can post these on YouTube or Vimeo if you want.
7) Explainer Videos
Explainer videos are a great way to inform, persuade and educate your audience. Also, they’re also easy to produce, low cost, and can be used for almost any business. Plus, they can be distributed on virtually any social media platform or website, giving them unmatched reach and impact. So, these days it’s hard to imagine having a successful marketing strategy without video content—and explainer videos are where you should start!
8) Product Demos
Did you know that up to 80% of consumers are more likely to buy a product online after watching a video about it? Also, when your customers or clients are making purchasing decisions, they don’t always have access to every bit of information they want. Providing helpful videos that detail features and functions can help close deals and generate more revenue for your business. Thus, the best part is, creating product demos is easy—and doesn’t require you to be a Hollywood-level director.
9) Software Demonstrations
Software demonstrations are an excellent opportunity to show off your product. There’s nothing better than a real-world example—and, since most software is expensive and large, lengthy (not necessarily a bad thing), or both, it’s even more important to show how people will use it every day.
10) Let’s Plays
Let’s Plays are a great way to quickly capture your viewers’ attention. You can easily record yourself playing a video game and you don’t need any editing software or professional equipment to do it. If you want your viewers’ attention, Let’s Plays work like magic! On YouTube, there are even channels that focus on showcasing let’s plays, making it even easier for someone to find you.
Online video is one of the most efficient ways to engage customers and create brand awareness. So why not try your hand with an online video editor today?