4 Factors to Consider When Designing Products

So you’re trying to get your small business off of the ground, right? You’re working on financial plans, you’re starting a marketing strategy, and you’ve found the perfect staff.

Designing a product, however, should be your primary focus. After all, your product is your business. 

Starting a business is tougher than it looks. You might have all of these incredible plans and goals, but without the right product, you’ll be treading water.

We’re here to help. Keep reading to learn a few key factors to keep in mind when you’re creating a product.

1. Does It Fill a Void? 

The first thing that any business owner has to consider before they ever even consider manufacturing a product is whether or not that product is actually necessary.

Not everything has to be useful. That said, your product does have to fill some kind of void in the market or be so unique that it creates its own space.

For example, if you’re creating a new perfume, is it different or better than others? Are you combining different scents or using different ingredients? What makes it worthwhile to your target audience? 

Do some research ahead of time to make sure that you’re not setting yourself up for failure. 

2. Aesthetic Appeal

Aesthetics matter when it comes to good product design. From the product itself to the product packaging, you need to create something that will attract customers. 

This is a great time to invest in a professional designer either for consulting or a full design job. It might seem like an unnecessary expense, but it will pay off. 

3. Functionality

While form matters big-time when it comes to getting new customers, functionality is what will make long-time customers. 

Does your product do what you say it will? Will it do it better than the other products on the market? What are you adding to give your customers the best possible experience with your product?

Always test your products before you put them on the market. 

4. Manufacturing

So how are you going to create your product?

If you’re an inventor or creator at heart, you may not need someone else to do this work for you. That said, most people are better at ideas than creation. Manufacturing your product is a whole other ball game. 

Talk to companies or individuals who specialize in product manufacturing and development.

Remember, when you manufacture a product, don’t go all-in with big orders right away. This is a trial and error process so you want to have a tester set or mock-up first.

Designing a Product: Fun But Not Easy

There’s a lot of work that goes into designing a product that people will love. Do you have what it takes to make it happen?

Keep these factors in mind when you’re making your plans and seeking out manufacturers and designers. It’s time to bring your ideas to life. 

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